Product names¶
One capital distinguishes the product from the company. Preserve it, and use the spellings below for products and services. A listed name does not establish availability or a release date; check those claims separately.
Product and company¶
Write FontLab for the product and Fontlab Ltd. for the company.
Keep lowercase fontlab in the Python module name, domains such as
help.fontlab.com, and other exact identifiers.
Introduce the full product name, then use a clear, consistent short form where appropriate. Keep the name steady while varying the surrounding prose. A new synonym can make the reader wonder whether you mean another product.
Name the application when a shared word such as Layer, Mask or Brush could refer to different objects. Check the glossary entry for that application before writing an example; a familiar label does not guarantee familiar behavior.
Names in use¶
| Name | Applies to | Write it like this |
|---|---|---|
| Adobe Illustrator | vexy-linestra, vexy-vextra | Vexy Vextra installs into Adobe Illustrator. Illustrator loads it at startup. |
| app.fontographer.net | fontographer | Open app.fontographer.net and sign in with your FontLab account. |
| Dream Up | fontographer | Dream Up generates the shapes, and you edit them. It spends Vexy coins. |
| FontLab | fontlab | FontLab writes the kerning into the GPOS table. |
| fontlab (Python module) | fontlab | Run import fontlab to reach the FontLab scripting API. |
| FontLab 8 | fontlab | FontLab 8 opens a font in the Font window. |
| FontLab account | all | Sign in with your FontLab account at pass.fontlab.com. |
| Fontlab Ltd. | company | Copyright 2026 Fontlab Ltd. All rights reserved. |
| FontLab Pass | all | Manage your licences in FontLab Pass at pass.fontlab.com. |
| fontlab.com | company | The product pages live at fontlab.com. |
| Fontographer | fontographer | Open Fontographer at app.fontographer.net and sign in. |
| forum.fontlab.com | all | Ask about your specific file on the forum at forum.fontlab.com. |
| GlyphRef | fontographer | A script reaches each glyph through a GlyphRef. |
| help.fontlab.com | fontlab, transtype | The full manual is at help.fontlab.com. |
| help.vexy.art | vexy-lines, vexy-linestra, vexy-playlines, vexy-vextra | The Vexy Vextra manual is at help.vexy.art. |
| pass.fontlab.com | all | Sign in to your FontLab account at pass.fontlab.com. |
| Photofont | company | Photofont is a trademark of Fontlab Ltd. |
| playlines.vexy.art | vexy-playlines | Open Vexy Playlines at playlines.vexy.art. |
| TransType 5 | transtype | TransType 5 converts a font family and keeps its styling links. |
| TypeTool | company | TypeTool is a trademark of Fontlab Ltd. |
| Vexy | vexy-lines, vexy-linestra, vexy-playlines, vexy-vextra | Choose Effect, then Vexy, then Vexy Linestra. |
| Vexy coins | fontographer | Dream Up spends Vexy coins from your FontLab account. |
| Vexy Lines | vexy-lines | Vexy Lines, the desktop app, opens a bitmap and applies a fill. |
| Vexy Linestra | vexy-linestra | Vexy Linestra adds its panel to Illustrator after you install VexyLinestra.aip. |
| Vexy Playlines | vexy-playlines | Vexy Playlines runs in a browser. Playlines applies the fill as you drag. |
| Vexy Vextra | vexy-vextra | This manual calls it Vextra. Vextra aligns nodes to the extremes. |
Open questions¶
These names still need a house-usage decision. Follow the linked entry and confirm the intended product and version before publication. An appearance in an interface does not by itself settle how the name should be used here.
- FontLab 9: draft.
- Fontographer.net: draft.
- studio.fontlab.com: draft.
Historical and internal names¶
Use the current replacement in new public copy. Preserve an older name when the historical event or exact label requires it, within the scope allowed by its entry. Modernizing the spelling must not rewrite the event.
- FLUM: deprecated.
- FontLab Studio 5: deprecated.
- Strokes Maker: deprecated.
Full definitions¶
The brand glossary explains what each name denotes and how to use it. Before delivery, check spelling, product scope and naming status separately from the feature, availability or offer described in the copy.
During an editing pass, trace each shortened name to its first mention. If it could refer to two products, restore the distinguishing word. Keep historical quotations and machine-readable identifiers exact.